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Case Studies

Notino’s Trend-Powered Path to 40% New Customers

Notino attracted 40% new customers by building a weekly trend-powered content system that turned real beauty insights into high-performing campaigns.

09/10/2025•3 min read
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Beauty ecommerce is crowded, and standing out with generic product pushes doesn't work anymore. Notino built an always-on content system that tracked what Croatian consumers were actually interested in each week and turned those trends into landing pages and ads that brought in fresh customers.

Brand Snapshot

Notino is a leading beauty ecommerce platform operating across Europe, offering skincare, fragrance, makeup, and wellness products to consumers in Croatia and beyond. In a competitive market where most brands compete on discounts and product features, they needed a smarter way to attract and engage customers.

The Objective

Notino wanted to move beyond generic product campaigns and connect with what beauty consumers were actually interested in week to week. Their internal team lacked a structured way to detect trending topics fast enough and needed support turning those insights into visually engaging, conversion-ready content. The goal was clear: attract new customers through trend-aligned storytelling rather than static seasonal campaigns.

Our Approach

We created a weekly content engine that turns beauty trends into high-performing campaign assets.

We started by understanding what beauty shoppers actually care about each week. We scanned editorial headlines in beauty and fashion media, monitored Google Trends and autocomplete signals in the Croatian market, tracked Reddit threads and community forums around skincare routines and ingredient hype, and analyzed YouTube search and influencer trends. Weekly trend reports highlighted the top three to five content opportunities based on topic momentum, search volume uplift, consumer intent alignment, and gaps in existing content coverage.

Once we identified the trends, we built inspirational content that connected them to products. Each week, we created landing pages built around trending themes like "Skincare for Changing Weather" and "Autumn Fragrance Edit," Meta ad creatives that paired products with beauty trends, and conversion-focused messaging adapted to different beauty shopper profiles. This always-on rhythm helped Notino engage customers around what was already top of mind instead of forcing product-first narratives.

Notino content created in Recommend Studio

Results

The weekly content system delivered consistent customer acquisition:

  • 40% of all visitors to trend-based content were first-time customers
  • improved engagement across Meta and on-site
  • stronger creative alignment with seasonal and search-driven demand
  • faster creative turnaround with weekly production cadence over 3 months

These numbers proved that meeting customers where they already are - in the trends they're searching and watching - outperforms generic product promotion.

Why It Worked

Three factors drove the new customer acquisition. First, we created content around topics people were actively searching for and talking about, making every piece feel relevant rather than promotional. Second, the weekly cadence kept content fresh and aligned with fast-moving beauty trends that change month to month. Third, we connected trending topics directly to product recommendations, making the path from inspiration to purchase seamless.

Learn More

Ready to create beauty content that converts? We'll show you how to align with what your audience is already searching and watching — and turn that into a creative that sells.

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