We built a trend-to-revenue pipeline that turns fashion signals into campaign assets that actually sell. We start by finding the signals that matter. We tracked what actually drives fashion discovery, monitoring Google Trends and autocomplete for terms like "retro denim" and "baggy jeans for women," analyzing editorial content in fashion media, following Reddit discussions, and watching YouTube style influencers across the DACH region. Every week, we identified high-potential trends and matched them with Replay's existing product catalog and stock levels.
The next step was about turning insights into sales-ready content. Over four weeks, we launched 12 landing pages focused on trending themes like "bootcut jeans," "how to wear denim on denim in 2025," and "trending jeans for spring 2025." Each page came with Meta ad sets targeted to the matching audience segment, using language, visuals, and tone aligned with what people were actually searching for.
