Uniqa built trust by transforming real consumer questions into clear, educational content—turning confusion about insurance into engagement, awareness, and lasting credibility.
We built a question-detection system that identifies consumer confusion and turns it into educational content.
To surface the questions that matter most, we tracked and analyzed Google queries related to health, travel, and car insurance, monitored Reddit threads and community forums where people discussed insurance confusion and pain points, and identified common "how-to" and "what if" scenarios consumers were searching.
This process revealed highly relevant questions like what happens if you need a doctor while traveling abroad, what to do when luggage gets lost during a trip, and whether trip cancellation is covered if you get sick before departure.
We transformed consumer questions into content designed to educate and convert. We built landing pages answering specific insurance questions with clear, consumer-friendly explanations, created Meta ads driving traffic to these pages using copy hooks inspired by trending queries, and designed content to simplify complex terms while connecting answers to Uniqa's product offerings.
Each piece addressed a real moment of confusion or concern, using language that felt helpful rather than promotional.
