RecommendRecommend
Case Studies

Noventa di Piave’s Trend Strategy for Cross-Border Growth

Noventa di Piave attracted cross-border shoppers by turning real fashion and travel trends into inspirational content—positioning the outlet as a lifestyle destination, not just a place for discounts.

09/10/2025•2 min read
Notino content created in Recommend Studio
Outlet centers usually compete on discounts. Noventa di Piave wanted to stand out by understanding what actually inspires people to make a shopping trip, and then building content around those motivations across Croatia and Slovenia.

Brand Context

Noventa di Piave is a designer outlet located in Northern Italy, serving as a cross-border shopping destination for visitors from Croatia, Slovenia, and across the region. In a competitive retail landscape where most outlets focus on discount messaging, Noventa needed to position itself as a lifestyle destination worth the journey, and not just another place to find deals.

The Challenge

As a cross-border shopping destination, Noventa di Piave wanted to attract visitors from Croatia and Slovenia with content that spoke to real consumer motivations beyond discounts. The challenge was identifying what inspires different shopper segments - fashion enthusiasts, luxury seekers, families, etc. - and translating those insights into campaigns that felt timely, aspirational, and relevant across two distinct markets with different shopping cultures.

The Strategy

We built a shopping intelligence system that identifies consumer motivations and turns them into inspirational content.

We monitored editorial coverage of fashion and seasonal shopping themes, tracked Google queries around outlet shopping, fashion trends, and seasonal sales, and analyzed social conversations about shopping experiences, travel combined with shopping, and brand discovery.

These insights revealed audience-specific themes: fashion-forward shoppers interested in trending items like toweling polo shirts and specific seasonal colors, and luxury seekers looking for designer items at outlet prices who valued the thrill of discovery as much as the savings.

Execution Details

We created content designed to inspire shopping trips rather than just promote discounts. Landing pages presented themed shopping experiences — fashion looks aligned to current trends, seasonal collections, and curated brand selections that felt aspirational. Meta ads were aligned to search and social signals, optimized for discovery and click-through among audiences already interested in shopping travel. Lifestyle-driven visuals connected shopping with leisure and travel, positioning Noventa as a destination experience rather than just a transaction.

Noventa di Piave content created in Recommend Studio

Strategic Impact

The trend-powered approach delivered what traditional outlet marketing often misses: content that inspires rather than just promotes. The pilot campaigns validated that different shopper segments respond to different motivations, and that content aligned to those motivations performs better than generic discount messaging. Noventa strengthened its positioning as more than a discount outlet - it became a lifestyle shopping destination worth planning a trip around.

Other posts

post
Case Studies

Uniqa built trust by transforming real consumer questions into clear, educational content—turning confusion about insurance into engagement, awareness, and lasting credibility.

09/10/2025•2 min read
Samsung and Recommend collaboration - case study
Case Studies

Samsung launched the Galaxy Z Fold7 across Croatia, Serbia, and Slovenia in just two weeks—using a trend-powered system to turn real user insights into culturally relevant, high-impact campaign content.

09/10/2025•3 min read
Replay logo
Case Studies

Replay drove a 72% revenue uplift by building a trend-powered content system that matched live fashion insights with products, turning real-time demand into measurable growth.

09/10/2025•3 min read