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Case Studies

How Fisherija Made the Sushi Bowl a Summer Hit

Fisherija launched its Sushi Bowl by tapping into Croatian summer food trends—turning cultural insight into a winning product debut.

09/10/2025•2 min read
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New food products need more than shelf space. They need to show up in the conversations people are already having. Fisherija launched their Sushi Bowl by identifying the food trends shaping Croatian summers and building content that made the product feel like the natural choice.

Brand Context

Fisherija is a Croatian FMCG brand known for bringing quality seafood products to local consumers. The Sushi Bowl represented an expansion into convenient, ready-to-eat formats that blend traditional quality with modern eating habits. In a crowded food market where new products launch constantly, Fisherija needed the Sushi Bowl to feel culturally relevant from day one.

The Challenge

Launching new food products requires more than distribution - it requires cultural relevance. Fisherija wanted to introduce the Sushi Bowl to Croatian consumers in a way that connected with lifestyle trends around healthy eating, convenience, and global cuisine. The challenge was cutting through a crowded food market and ensuring the product launch felt timely, aspirational, and digitally discoverable rather than just another SKU on the shelf.

The Strategy

We created a food culture intelligence system that identifies trending eating moments and connects them to product launches.

We monitored social media conversations around sushi, poke bowls, and fast healthy meals, tracked Google search trends on sushi recipes, meal prep ideas, and restaurant alternatives, and analyzed editorial content in lifestyle and food media spotlighting Asian-inspired quick meals.

From these sources, we extracted themes around summer eating habits: the appeal of light, refreshing meals in hot weather, the shift toward ready-made solutions when it's too hot to cook, the growing interest in shareable food experiences like picnics and outdoor gatherings…

Execution Details

We built a launch campaign that positioned the Sushi Bowl within existing food culture conversations. We created landing pages highlighting the product as a lifestyle-friendly choice - healthy, quick, and flavorful - perfect for Croatian summers. Meta ads were aligned to trending searches and visual food culture, optimized for awareness and trial among consumers already interested in convenient, quality meals.

Copy and visuals positioned Fisherija as a brand at the intersection of tradition and modern convenience, making the Sushi Bowl feel like an obvious choice rather than an unfamiliar experiment.

Fisherija bowls

Strategic Impact

The trend-powered approach delivered what traditional food launches often miss: immediate cultural relevance. By launching the Sushi Bowl into conversations people were already having about summer eating, Fisherija increased product awareness without relying solely on promotional messaging. Also, the campaign established a repeatable model for launching new FMCG products through trend intelligence - a framework that works for any food category where cultural timing matters.

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