From Discovery to Intelligence: The Journey That Redefined Recommend
Recommend began as a discovery platform, a simple way for people to explore ideas, find inspiration, and create posts. That was our starting point. Over time, what began as a consumer tool grew into something much bigger. As more brands, agencies, and publishers started using Recommend, a pattern emerged.
Everyone was struggling with the same question: what content should we create?
That was the question that reshaped Recommend and redefined our journey.
As usage grew, we realised that the real value of Recommend wasn't just in helping people create content, but in helping them understand why certain content matters in the first place.
Teams weren't opening Recommend for entertainment. They were using it to:
In other words, they were using us as a source of intelligence. And that insight completely changed our direction.
What started as a discovery product gradually revealed a deeper opportunity: intelligence.
Today, Recommend is fully focused on serving businesses. Businesses today need clarity in a fast-paced landscape and can't afford to guess what will resonate.
That's why we rebuilt the product around two pillars:
Recommend Intelligence: Our intelligence engine detects and scores trends across the internet in real time. It reads conversations, analyzes cultural signals, and surfaces what matters to your audience right now.
Recommend Studio: Studio transforms that intelligence into execution. Instead of starting from a blank page, teams begin with real-time context and ready-to-use templates across every major format, including social posts, landing pages, ads, articles, scripts, and more.
Together, these two products solve the exact challenge we saw in our early users: knowing what to create – and creating it fast.
The original consumer version of Recommend is no longer active. The site remains as a bridge during the transition, but our focus is now fully on delivering a powerful, insight-driven platform for:
These are the teams that need intelligence, speed, and relevance in real time.
We're entering a moment where relevance is dynamic, and content has to match the pace of culture. Execution can't take weeks. Decisions can't rely on guesswork.
Recommend gives businesses the ability to move faster by helping them identify what matters, understand why it's emerging, and turn those insights into high-quality content instantly.
Whether you’re launching a product, running cross-channel campaigns, or building a brand from the ground up, Recommend gives you the strategic edge: clarity plus action.
To everyone who used the original version of Recommend, supported our mission, and shared feedback – thank you. You helped shape what the platform is today.
We're excited for this next chapter and committed to building the future of content and intelligence together.
If you have questions about the transition, feel free to reach out.
Ivan Andabak Founder & CEO, Recommend
