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Case Studies

How Replay Gained 72% Revenue with Trend-Matched Products

Replay drove a 72% revenue uplift by building a trend-powered content system that matched live fashion insights with products, turning real-time demand into measurable growth.

09/10/2025•3 min read
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Fashion moves fast, but most ecommerce content doesn't. Replay changed that by connecting their product stories to what people were actually searching for and talking about, turning trend intelligence into a 72% revenue boost in just one month.

Table of contents

Brand Snapshot

Replay is a fashion brand known for premium denim and contemporary styles. For their DACH region operations, they faced a market where everyone competes on discounts and seasonal drops, and needed a smarter way to drive product visibility and conversions.

The Objective

Replay wanted to boost product performance without defaulting to discount mechanics or waiting for traditional seasonal campaigns. The goal was simple: create a fast-moving content layer that linked product storytelling to live fashion and lifestyle trends across DACH markets. Their internal team needed help spotting relevant demand signals and turning them into high-performing campaign assets quickly.

Our Approach

We built a trend-to-revenue pipeline that turns fashion signals into campaign assets that actually sell. We start by finding the signals that matter. We tracked what actually drives fashion discovery, monitoring Google Trends and autocomplete for terms like "retro denim" and "baggy jeans for women," analyzing editorial content in fashion media, following Reddit discussions, and watching YouTube style influencers across the DACH region. Every week, we identified high-potential trends and matched them with Replay's existing product catalog and stock levels.

The next step was about turning insights into sales-ready content. Over four weeks, we launched 12 landing pages focused on trending themes like "bootcut jeans," "how to wear denim on denim in 2025," and "trending jeans for spring 2025." Each page came with Meta ad sets targeted to the matching audience segment, using language, visuals, and tone aligned with what people were actually searching for.

Replay content created in Recommend Studio

Results

The numbers prove that timing matters in fashion marketing:

  • 72% revenue uplift on products featured in trend-based campaigns
  • Higher engagement on Meta campaigns tied to trending topics
  • Efficient execution: 12 themed pages launched within 30 days

This proved the value of a trend-powered content layer for ecommerce merchandising - showing that the right message at the right moment beats generic product promotion every time.

Why It Worked

Three factors drove the success. First, we matched content to actual demand instead of guessing what might work. Second, we moved fast enough to capitalize on trends while they were still building momentum. Third, we spoke the language people were already using to search for and discuss these products, making the content feel natural rather than forced.

Learn More

Ready to turn fashion trends into revenue? We'll help you spot style shifts before your competitors and turn them into landing pages and ad creatives that actually convert.